How TaskUs built a governed sales knowledge base by answering RFPs

It’s the kind of thing every revenue leader knows and few act on, and it’s why TaskUs, a leading digital outsourcing provider, didn’t want another point solution. They wanted something their sellers would actually choose.

The pressure point was proposals. TaskUs responds to a constant stream of RFPs and security questionnaires, and the process had grown heavy, content scattered across systems, experts pulled into every response, and a legacy RFP tool that demanded constant grooming yet still served outdated answers.

Proposals that should have taken days took weeks, and the team doing the work knew there had to be a better way. They found it with Tribble.

Tribble is a governed knowledge platform for organizations that must answer high-stakes questions with speed and control: we take the knowledge a company already has, scattered across the CRM, call recordings, decks, and docs, and turn it into answers people can trust. Cited, reviewable, drawn only from approved sources. At the heart of it sits what we call the Brain, and the name really fits: because it learns.

For TaskUs, that meant every RFP response, every expert correction, and every approved answer made the next one faster and smarter.

The results came quickly. In the pilot, Tribble automated 85% of RFP response content, draft answers drawn from TaskUs’s own approved knowledge, with experts reviewing where judgment mattered.

Responses that once consumed the team’s week now landed in hours. And the quality held: answers grounded in the company’s real language, not generic AI filler. TaskUs retired Loopio and never looked back.

But the RFP win was only the beginning, not the destination. Once the Brain knew TaskUs’s business, new challenges that seemed a perfect fit for Tribble kept popping up across the revenue cycle.

An SVP who “lives in Tribble” now pulls competitive analysis straight from account plans, after watching three prompts from Tribble produce what used to take an analyst a day.

Sellers get answers in the flow of work (e.g. customer intelligence, pre-meeting prep, in-call guidance, post-call follow up) instead of hunting across systems with live access to the Brain to ask it any question, which will always be given a sourced, citable answer based on existing, shared internal knowledge.

And as for the path forward Jeramie continues to look at opportunities to partner with Tribble and identify high impact functional workflows across the sales arc that leverage the cross-organizational, governed knowledge base in place: AI role-play that lets reps practice pitches against realistic buyer avatars, get graded on discovery and objection handling, and climb leaderboards that turn coaching into culture, with every practice session teaching the Brain more about how TaskUs sells.

For Jeramie, the alternative was never tempting. Stitch together point solutions, and each one starts from zero requiring every interaction to re-explain simple and fundamental ways that TaskUs go to market with every request.

Together, TaskUs and Tribble are building a future where a sales organization: the RFP team, the sellers, and the coaches all draw on the same living knowledge, and where every deal makes the next one smarter and more cost effective.

Sellers pick one. At TaskUs, they picked Tribble.